Rare Television has hired former Pioneer Productions exec Ailsa Orr (pictured) as head of creative and international strategy for factual subsidiary 360 Production.
Orr, who previously served as head of programs for BBC Northern Ireland, will work across the company’s Belfast and London offices. She replaces 360 founder John Farren as creative head.
Farren will continue in a consulting role at 360 while moving into an advisory role for the Rare Group’s content strategy.
Rare Television acquired a majority stake in 360 Production last June, marking the first deal in the newly-launched firm’s two-year expansion strategy. It has since inked a development deal with talent shop Baby Grand Productions and last month it acquired Screen Channel Television.
“[Ailsa's appointment] marks a turning point where 360 further extends its reach into popular factual programming and targets new international markets,” Rare Television CEO Antony Fraser said in a statement. “At the same time we believe John will make a significant impact across the group by bringing his 360 approach to bear on our broader content strategy.”
Rare Television was founded by Fraser and ex-Red Arrow chief Joel Denton.