Ardaban CEO Chachi Senior (pictured) is moving to Spike TV to oversee unscripted programming as SVP of original series.
The Viacom-owned U.S. cable net recently rebranded from a male-skewing channel to a general entertainment network aimed at both men and women. Spike recently scored an unscripted hit with Lip Sync Battle, which drew 3.2 million viewers to its April 2 premiere.
“Chachi is a respected veteran in this industry, with a proven track record of leading talented teams to success,” EVP of original series Levy said a statement. “He joins Spike at an exciting time as the network continues to attract a gender-balanced audience with hit non-scripted series.”
Formerly the CEO of Shine Group-owned entertainment format company Ardaban, his credits include No Kitchen Required, Chopped, Winsanity and Beat the House. The company’s format slate is developed in conjunction with Shine America and distributed globally by Shine International.
He has sold and produced programming to such networks as MTV, Comedy Central, Oxygen, TLC, TruTV, Bravo, BBC America and CMT, among others.