The agenda for Realscreen West 2015 is now live. Here’s a peek at one of the panels we have on tap.
In television, the old maxim about living and dying by the ratings remains intact. But in our post-DVR, binge viewing, big data and social media driven world, what are the numbers that matter most? If overnights are truly over, which metrics – or what combination of metrics – should drive the decision-making? This session will explore the methodologies used, and the ones that are on the way, to more accurately measure who’s watching what, when, and how – with an eye towards how the new moves in measurement will impact your business.
Don’t miss being part of the 7th edition of Realscreen West taking place June 1 – 3, 2015 in Santa Monica, CA. Last year’s record-breaking event attracted nearly 1,100 delegates from around the globe. Over 300 of those in attendance were buyers of unscripted programming – deals were certainly done!
Register today to take advantage of the early bird rate of US$925; the offer expires Friday, April 10. Registration includes admission to the Realscreen Awards. The full rate is $1125, so we encourage you to take advantage of this offer while it lasts. You can register online or by contacting Joel Pinto at 1-416-408-2300 ext. 650.