TV

“The Bully Project” format heads to the UK

UK broadcaster ITV has tapped indie prodco Fresh One to take on The Bully Project, a format from international distributor Lineup Industries.
April 9, 2015

UK broadcaster ITV has tapped indie prodco Fresh One to take on The Bully Project, a format from international distributor Lineup Industries.

The format, which previously aired on RTL in the Netherlands (pictured above) and was produced by Skyhigh TV, aims to help young victims of bullying.

In the series, cameras secretly film the day-to-day life of young children who are being bullied, and then the collected footage is edited and identities of those involved are concealed. This tactic focuses on resolution for the victims, instead of naming and shaming the bully.

The Bully Project also features the involvement of the child’s family, school and peer group as they are shown the footage and, with a presenter and experts, discuss how to improve the situation.

The series is commissioned for ITV by Jo Clinton-Davis, controller of factual, with Richard Klein, director of factual.

“We’ve all known bullying, whether victim,  perpetrator or simply witness,” said Clinton-Davis. “So this series, highlighting an endemic issue through the most personal and emotional of stories, will touch all of us as well as providing a real opportunity to be an agent of real and positive change for those involved.”

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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