UK broadcaster ITV has tapped indie prodco Fresh One to take on The Bully Project, a format from international distributor Lineup Industries.
The format, which previously aired on RTL in the Netherlands (pictured above) and was produced by Skyhigh TV, aims to help young victims of bullying.
In the series, cameras secretly film the day-to-day life of young children who are being bullied, and then the collected footage is edited and identities of those involved are concealed. This tactic focuses on resolution for the victims, instead of naming and shaming the bully.
The Bully Project also features the involvement of the child’s family, school and peer group as they are shown the footage and, with a presenter and experts, discuss how to improve the situation.
“We’ve all known bullying, whether victim, perpetrator or simply witness,” said Clinton-Davis. “So this series, highlighting an endemic issue through the most personal and emotional of stories, will touch all of us as well as providing a real opportunity to be an agent of real and positive change for those involved.”