Digital

A+E Networks launches digital brand “Asterisk”

A new digital brand from A+E Networks titled "Asterisk" (pictured) is setting out to examine history through a pop culture lens.
April 14, 2015

A new digital brand from A+E Networks titled “Asterisk” (pictured) is setting out to examine history through a pop culture lens.

Developed and overseen by Red Interactive Agency – which previously worked with A+E on the “Battle of the Beards” game for A&E’s Duck Dynasty Asterisk covers a number of subjects including sports, food and drink, work and style, among others, through such media as video, photos, articles, lists and GIFs.

According to A+E, the brand features premium content “created for sharing across the social web,” and also offers marketing partners native advertising solutions that are customized for particular products.

“We are excited to launch Asterisk and its one-of-a-kind take on culture through history,” said Dan Suratt, executive VP of digital media and business development at A+E Networks, in a statement.

“Asterisk offers a unique, entertaining voice and provides our marketing partners a truly native advertising opportunity to create content about their brands and products,” he added.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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