Digital

A+E Networks launches digital brand “Asterisk”

A new digital brand from A+E Networks titled "Asterisk" (pictured) is setting out to examine history through a pop culture lens.
April 14, 2015

A new digital brand from A+E Networks titled “Asterisk” (pictured) is setting out to examine history through a pop culture lens.

Developed and overseen by Red Interactive Agency – which previously worked with A+E on the “Battle of the Beards” game for A&E’s Duck Dynasty Asterisk covers a number of subjects including sports, food and drink, work and style, among others, through such media as video, photos, articles, lists and GIFs.

According to A+E, the brand features premium content “created for sharing across the social web,” and also offers marketing partners native advertising solutions that are customized for particular products.

“We are excited to launch Asterisk and its one-of-a-kind take on culture through history,” said Dan Suratt, executive VP of digital media and business development at A+E Networks, in a statement.

“Asterisk offers a unique, entertaining voice and provides our marketing partners a truly native advertising opportunity to create content about their brands and products,” he added.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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