UK satcaster Sky will shutter 3D channel Sky 3D and move the service online.
In a statement, the company’s brand director of TV products Luke Bradley-Jones said the network’s programming, which has included David Attenborough-fronted docs Flying Monsters and Conquest of the Skies (pictured), will shift to its video-on-demand service on June 9.
“We’re announcing the latest development in our plans for 3D. From June Sky 3D is going fully on demand,” he said.
Bradley-Jones framed the decision as a good thing for Sky’s growing on-demand viewers. He cited the platform’s seven million customers and more than 300 million on-demand downloads in the past three months that constituted a 60% year-on-year increase.
However, the closure of the five-year-old channel can be seen as a death knell for a technology once touted as the future of television.
Last summer, Discovery Communications, Sony and IMAX quietly closed down their all-3D U.S. TV channel 3net due to the failure of 3D-ready television sets to gain popularity among consumers.
Around the same time, Sky confirmed Premier League soccer matches would no longer air on Sky 3D.
U.S. sports network ESPN has also closed its 3D channel, satellite provider DirecTV has axed its n3D offering and the BBC indefinitely shelved plans to produce 3D programming.
Sky 3D recently announced that it would air the docuseries 7 Deadly Sins of the Animal Kingdom in which actor Richard E. Grant looks at the origins of Christianity’s seven deadly sins using a mix of natural-history storytelling and theater.