Emma Swain, controller of factual commissioning for the BBC, is taking a year-long break from her position as the pubcaster’s controller for factual commissioning to lead its “future commissioning” team, established to determine its direction going forward for content and multi-platform delivery.
As BBC Television’s director, future commissioning, channels and online, Swain will work with senior executives across the corporation to address myriad concerns facing the pubcaster and the broadcasting world in general, in the lead-up to the BBC’s charter review. Those concerns include finding the right mix between linear and digital, and scripted and factual content, and determining how it will be commissioned.
Alison Kirkham has been named acting TV controller for factual commissioning.
“We face fascinating and complex questions about the balance between linear and digital delivery and how this may differ across various genres and audience groups,” said BBC director of television Danny Cohen. “Emma is going to lead a crucial piece of work that will help determine how viewers discover and enjoy our content over the next decade. As a strong strategic thinker, she is perfect to lead this work.”
Swain will continue to lead BBC Learning and will work closely with BBC Studios’ incoming CEO in an effort to align production with channels, commissioning and online strategies.