Digital

Believe Entertainment launches studio division, hires Hunt

The former Yahoo creative exec (pictured) is tasked with identifying a pipeline of digital-first original series for OTT and distribution partners.
May 20, 2015

Brian Hunt (pictured), former Yahoo creative executive, has joined digital entertainment company Believe Entertainment Group as EVP, head of development.

The announcement comes as Believe launches a new studio division focused on developing and producing digital-first original series for OTT and digital distribution partners, as well as premium branded entertainment programs exclusively for individual brands.

The studio division is rolling out with eight new partnerships to develop and produce content, including Maker Studios, Mashable, Billboard, The Hollywood Reporter, Time Inc., New York Post and Haven Home Media (a division of Reader’s Digest Association), as well as an original animated series with Marriott International.

Hunt will be tasked with identifying a pipeline of programming for distributors and brands, and will work with Believe Entertainment Group co-founders Dan Goodman and William Masterson III on go-to-market strategies across a wide range of distribution solutions and brands, according to a statement issued by the company. Hunt will be based in the company’s New York headquarters.

Hunt, pictured, previously worked as head of creative development for Yahoo’s original programming, where he and his team launched more than 25 new programs, including Ghost Ghirls (produced by Jack Black) and the Emmy-nominated Burning Love (produced by Ben Stiller), as well as shows from Ed Helms (Tiny Commando), Cheryl Hines and Rachel Harris (We Need Help), and Morgan Spurlock and John Stamos (Losing it with John Stamos).

Previous Believe projects include The LeBrons, an original animated series starring LeBron James on Xbox; In the Booth, a behind-the-scenes series with DJ/Producer Tiesto on YouTube; and Money Where Your Mouth Is, an original game show series hosted by Jay Mohr on Hulu.

Believe says an initial slate of programming for specific distributors and brands from the studio division will be announced soon.

(From Stream Daily)

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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