TV

Discovery Italia takes Keshet’s “Trade Up”

The multichannel group has picked up the car game show format (pictured) from Israeli distributor Keshet International and will premiere the Italian version this fall on a channel to be confirmed.
May 20, 2015

Discovery Italia has picked up the primetime game show format Trade Up (pictured) from Keshet International.

The multichannel group will air the show this fall on a channel to be confirmed. In the show, two competing families answer assorted trivia questions and employ tactics to eliminate their rivals. Once one family is left as the winner, it will have to decide whether to keep the car it has won or try to “trade up.”

The Israeli producer/distributor debuted the format at MIPTV in April. The company is pitching the format as a branded-content opportunity and says it has attracted several brand partners for the Israeli version.

Prima TV in Romania has also ordered a local version of the format.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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