TV

Discovery Italia takes Keshet’s “Trade Up”

The multichannel group has picked up the car game show format (pictured) from Israeli distributor Keshet International and will premiere the Italian version this fall on a channel to be confirmed.
May 20, 2015

Discovery Italia has picked up the primetime game show format Trade Up (pictured) from Keshet International.

The multichannel group will air the show this fall on a channel to be confirmed. In the show, two competing families answer assorted trivia questions and employ tactics to eliminate their rivals. Once one family is left as the winner, it will have to decide whether to keep the car it has won or try to “trade up.”

The Israeli producer/distributor debuted the format at MIPTV in April. The company is pitching the format as a branded-content opportunity and says it has attracted several brand partners for the Israeli version.

Prima TV in Romania has also ordered a local version of the format.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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