TV

Discovery Italia takes Keshet’s “Trade Up”

The multichannel group has picked up the car game show format (pictured) from Israeli distributor Keshet International and will premiere the Italian version this fall on a channel to be confirmed.
May 20, 2015

Discovery Italia has picked up the primetime game show format Trade Up (pictured) from Keshet International.

The multichannel group will air the show this fall on a channel to be confirmed. In the show, two competing families answer assorted trivia questions and employ tactics to eliminate their rivals. Once one family is left as the winner, it will have to decide whether to keep the car it has won or try to “trade up.”

The Israeli producer/distributor debuted the format at MIPTV in April. The company is pitching the format as a branded-content opportunity and says it has attracted several brand partners for the Israeli version.

Prima TV in Romania has also ordered a local version of the format.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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