Scandinavian television operator MTG has reorganized its management structure along country lines.
Effective immediately, executive VP Anders Jensen has been appointed CEO of MTG Sweden, Kim Poder becomes CEO of MTG Denmark and Trygve Rønningen is now CEO of MTG Norway. Each exec will oversee MTG’s free- and pay-TV and radio operations within their respective country.
Further, Jonas Karlén has been appointed CEO of MTG VOD platform Viaplay, and will begin the position in August. Both Karlén and Arnd Benninghof, CEO of Play and Ventures, are to report to MTG executive VP and chief digital officer Rikard Steiber.
Additionally, MTG executive VP Marek Singer is stepping down from his role to become CEO of MTG’s Prima TV joint venture in the Czech Republic, while executive VP Jette Nygaard-Andersen will serve as CEO of the company’s Central European free-TV, radio and local digital operations in the Baltics, Czech Republic and Bulgaria, and will also take up the CEO position for MTG Broadcasting Technology.
Elsewhere, executive VP Jakob Mejlhede will continue to head up programming and content development, and senior VP Peter Nørrelund will oversee sports.
“These changes reflect our desire to capitalize on fast-moving consumer trends in our markets, as video viewing is increasingly multi-screen, online and mobile,” said Jørgen Madsen Lindemann, MTG president and CEO, in a statement.
“This moves us even closer to our audiences through the multiple contact points provided by our unique range of highly relevant online and offline entertainment products,” the exec continued. “Our modern organization must therefore combine local execution with central Group functions that drive synergies and operational efficiency.”