Original video content and documentaries from UK outlet The Guardian are headed to AOL’s digital video platform The AOL On Network.
Through the deal, the outlet’s videos are to be distributed via AOL On and its network of publisher partners. Conversely, The Guardian will have access to AOL On videos – which amount to more than one million – which the outlet can now use on its own sites.
In addition, The Guardian’s content will be distributed across AOL On’s international network, which includes its own stable of websites such as The Huffington Post and TechCrunch, as well as third parties including Daily Mirror publisher Trinity Mirror, TalkTalk and Videojug.
AOL On has a roster of channels spanning entertainment, style and travel, and claims more than one billion views a month. The company has also been moving into the original content space, with its first unscripted foray, Connected, launching on AOL On in March after an exclusive premiere window on streaming player Roku.