Newly formed producers’ trade group Pact U.S. has hired Zig Zag exec Matt Gould (pictured) as executive VP.
He will work alongside president David Lyle to build awareness of the company’s services among American producers and act as its voice on the East Coast.
Most recently the executive VP of Zig Zag Productions, he has exec produced several reality series including Travel Channel’s Man vs. Food, Discovery Channel’s American Chopper and TruTV’s Storage Hunters.
“His creative drive and development expertise mean he talks to content creators in their own language and understands their issues,” Lyle said in a statement. “He knows the contemporary New York scene intimately and knows how it can fit into the world market.”
In January, British indie producers’ trade body Pact launched its American outpost at the Realscreen Summit. Lyle, who formerly served as the CEO of National Geographic Channels, joined in May and its Los Angeles office opens this month.
The industry group will represent indie producers working in all genres, including unscripted, and across linear TV and digital platforms.
Lyle is rallying U.S. membership, beginning with an invite-only meeting at Realscreen West in Santa Monica this week.
“I want to make it clear to the buying community that this isn’t a gathering of antagonistic or disgruntled people who want to group together to complain,” he said in a recent interview with realscreen. “What we want to do is group together producers so they’re more efficient and so they can find better ways to sell to buyers… Better practices are going to be better for everyone: buyers and sellers, producers and broadcast companies.”