Discovery Communications is gearing up for the launch of a European over-the-top (OTT) premium streaming service.
Dplay – the company’s second OTT product after Eurosport Player – will allow European consumers an all-access pass to Discovery content ranging from live sports and general entertainment to factual programs.
Launched in Norway last year, beta versions of the service will now roll out across Denmark, Sweden and Italy, with plans to expand into additional markets by year’s end. The OTT streaming service will launch its finalized product later this summer with apps on tablet and mobile.
“Building on our leadership in pay-TV channels, which are still growing at a strong pace, we are also aggressively launching digital, direct-to-consumer products in key markets, with a goal of reaching one million subscribers by 2017,” said JB Perrette, president of Discovery Networks International (pictured), in a statement. The network currently averages 10 channels in 220 markets, he added.
“Dplay is Discovery’s second OTT product and we are laser focused on delivering direct-to-consumer, multi-platform experiences that offer must-see content at a fixed price,” added Dave Schafer, senior VP of digital for DNI, in a statement.
Elsewhere, Discovery will also release a “more immersive” model of its mobile Eurosport Player – which is currently available in 52 global markets – on June 10, ahead of the long-running endurance motor race, 24 Hours of Le Mans, in France. The new version will allow viewers to simulcast Eurosport channels on full screen, navigate channels intuitively, access more stats and highlights, and select from a wide array of camera angles.