TV

Turner gets Courageous with branded content studio

Courageous, headed by former OgilvyEntertainment creative director Otto Bell (pictured), will create content for brands ranging from multimedia "super stories" to longer-form flagship series.
June 8, 2015

Turner Broadcasting has officially unveiled its branded content studio, dubbed Courageous, which will create “culturally significant brand narratives” which can then air on its global news brands, CNN and HLN.

Courageous will be led by vice president and group creative director Otto Bell (pictured), who came to CNN from his previous post as creative director at OgilvyEntertainment (Escape Fire, Truckers in the Wild), and will have an in-house team of producers, editors, videographers and data scientists.

Bell and his team, which will include current and newly hired employees, will report to Michael Shapira, SVP and head of integrated marketing for CNN Ad Sales. Turner’s overall branded content strategy is overseen by Dan Riess, EVP of integrated marketing and branded content.

All Courageous content will be clearly labeled as sponsored content, says Turner, to uphold the news organizations’ editorial integrity.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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