Fly on the Wall bolsters development team

The Big Brother producer has hired Adam Friedman (left) as director of development and Cassie Halliwell (right) as director of casting.
June 11, 2015

Fly on the Wall Entertainment, producer of the U.S. version of Big Brother, has hired two execs to its development team.

Adam Friedman (left) has joined the company, which is entering its 17th season on the CBS reality series produced in association with Endemol, as director of development, and Cassie Halliwell (right) has become director of casting.

Friedman has previously worked for Endemol, Relativity Television and Kinetic Content and has produced reality series such as Married at First Sight: The First Year, My Five Wives and The Millionaire Matchmaker.

Halliwell joins Fly on the Wall from Magnetic Productions, where she oversaw casting for the development team. Her casting credits include The Biggest Loser, MasterChef and Big Brother.

Last year, the company hired another former Magnetic exec, Patrick Agans,  to work as senior vice president of development, where he will be directly managing the two new hires.

The company is also producing and developing projects for NBC, Discovery Channel, Syfy, TLC and HGTV.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.