The National Football League (NFL) has tapped Jordan Levin, former exec VP of Microsoft Corp.’s now-defunct Xbox Entertainment Studios, as the league’s first senior VP and chief content officer.
In the newly created role, Levin (pictured) will oversee the development, production, programming and distribution of content across a raft of league-owned properties including the NFL Network, NFL Films and NFL Digital Media. He will also be tasked with creating new event programming, and managing current franchises that include the Super Bowl Halftime Show and NFL Honors.
Effective immediately, Levin will report to Brian Rolapp, the league’s exec VP of media, from NFL Media’s offices and studios in LA.
Levin comes to the NFL via Microsoft where the former Xbox exec was to oversee the launch of an interactive VOD programming service and create original content for the global OTT Xbox platform. Microsoft instead announced the closure of the division amid company-wide layoffs five months later.
Joining the WB Network as part of its founding exec team in 1994, Levin rose quickly through the ranks to become the youngest CEO in broadcast history in 2001. During his tenure at the American broadcaster, Levin was responsible for scripted staples such as Dawson’s Creek, Buffy the Vampire Slayer and Gilmore Girls. He would leave the network in 2005 to co-found the digital media-focused Generate, which was obtained in 2012 by Alloy Digital.
“With deep experience developing award-winning television programming combined with a keen understanding of the digital media landscape as both an executive and producer, I’m excited to have someone of Jordan’s unique background and talents join the NFL,” Rolapp said in a statement.