Pineapple Dance Studios producer Pulse Films is teaming up with Israeli prodco Abot Hameiri to launch East Entertainment, which is to be helmed by former Objective Productions exec Nathan Eastwood (pictured).
The newly appointed MD – who has 20 years of experience in entertainment shows – previously served as head of entertainment on Objective Productions, and has also produced such series as The Cube (ITV), Richard & Judy (Channel 4) and Hell’s Kitchen (ITV).
In the new role, Eastwood will look to bolster the company’s credentials in the factual space, and also roll out East Entertainment’s original titles in multiple countries, using the UK as a launch pad for the venture.
Since its formation in 2005, Pulse has ventured into film, branded entertainment, premium digital content and linear television. With the launch of East Entertainment, the U.S.- and UK-based producer hopes to expand on a global scale.
Meanwhile, Abot Hameiri – owned and managed by Eitan Abot and Guy Hameiri - is known for such original formats as The Power Couple, The Band and 24/7 Love Lab. The company has also produced Israeli versions of international formats, including X Factor, Survivor, The Amazing Race and Beauty and the Geek.
“The launch of East Entertainment comes at a time where we want to bullishly attack the TV and IP market,” said Pulse CEO Thomas Benski in a statement. “We believe that the combination of Nathan’s experience and track record in creating and producing primetime shows, Pulse’s modern approach to entertainment and IP and Abot Hamieri’s world-renowned reputation as a high-end producer and creator of global entertainment formats, is incredibly exciting.”