Endemol Shine Group (ESG) has combined the commercial teams for Shine 360° and Endemol International, and appointed Endemol exec Branco Scherer (pictured) as managing director for the division.
Scherer – the former executive director of commercial affairs for Endemol who is now MD of commercial partnerships for ESG – will head the newly formed team, which will connect and support ESG’s local commercial teams around the world. The division’s areas of focus will include international brand partnerships, licensing and merchandising, brand management and digital products.
Scherer will be joined by Lorraine Burgess, who has been named director of commercial and digital development, while Frances Adams has boarded the division as director of brand development. In the new role, Adams will focus on brand management for global properties such as Masterchef and The Biggest Loser.
Elsewhere, also joining the commercial partnerships team are director of brand relations Ingrid Akkerman and director of brand partnerships Mark Rosenegk. The pair’s responsibilities include rolling out local brand partnerships internationally and managing multi-territory sponsorship, product placement and brand integration deals across platforms.
Tom Jeans joins as director of commercial and business affairs, where he will oversee international licensing deals, along with senior manager of digital products Karen Maldoy and director of app development Joe Pietroni.