People/Biz

Maitee Cueva upped at OWN

The U.S. net has bolstered its ranks by promoting Maitee Cueva (pictured) from VP to senior VP of programming and development.
June 23, 2015

U.S. net OWN: Oprah Winfrey Network has bolstered its ranks by promoting Maitee Cueva (pictured) – former VP of programming and development – to senior VP of the division.

The promotion will find Cueva overseeing the development and programming for the network’s Saturday night slate, as well as other content development initiatives.

Having joined the U.S. net as executive director of programming and development six months prior to its 2010 launch, Cueva became VP shortly thereafter. Currently, she oversees a host of docuseries including Raising Whitley, featuring comedian Kym Whitley, the restaurant-themed Welcome to Sweetie Pie’s, and the forthcoming Livin’ Lozada, which follows reality star Evelyn Lozada.

Prior to joining the U.S. net, Cueva held a range of positions with MTV Networks, ultimately serving as director of programming and development. Her credits with the cable net include Parental Control and Randy Jackson Presents America’s Best Dance Crew.

“As we celebrate Maitee’s fifth anniversary at OWN, it gives us great pleasure to announce this well-deserved promotion,” said Sheri Salata, president of OWN, in a statement. “Maitee is a seasoned pro with a creative eye and laser-focused executorial style.  Her energy and passion for non-scripted television was key to building our successful Saturday night lineup so beloved by OWN viewers.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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