People/Biz

Maitee Cueva upped at OWN

The U.S. net has bolstered its ranks by promoting Maitee Cueva (pictured) from VP to senior VP of programming and development.
June 23, 2015

U.S. net OWN: Oprah Winfrey Network has bolstered its ranks by promoting Maitee Cueva (pictured) – former VP of programming and development – to senior VP of the division.

The promotion will find Cueva overseeing the development and programming for the network’s Saturday night slate, as well as other content development initiatives.

Having joined the U.S. net as executive director of programming and development six months prior to its 2010 launch, Cueva became VP shortly thereafter. Currently, she oversees a host of docuseries including Raising Whitley, featuring comedian Kym Whitley, the restaurant-themed Welcome to Sweetie Pie’s, and the forthcoming Livin’ Lozada, which follows reality star Evelyn Lozada.

Prior to joining the U.S. net, Cueva held a range of positions with MTV Networks, ultimately serving as director of programming and development. Her credits with the cable net include Parental Control and Randy Jackson Presents America’s Best Dance Crew.

“As we celebrate Maitee’s fifth anniversary at OWN, it gives us great pleasure to announce this well-deserved promotion,” said Sheri Salata, president of OWN, in a statement. “Maitee is a seasoned pro with a creative eye and laser-focused executorial style.  Her energy and passion for non-scripted television was key to building our successful Saturday night lineup so beloved by OWN viewers.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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