Cable operator Virgin Media has tapped former Sky exec David Bouchier (pictured) for the newly created role of chief digital entertainment officer.
In his new position, the exec will unite and lead the content, programming and digital entertainment teams at Virgin Media as the cable operator looks to bolster its position in TV and entertainment. Executive director of content Stephane David and director of digital entertainment Scott Kewley will both report to him.
Prior to boarding Virgin Media, Bouchier worked extensively across the European pay TV industry. He most recently spent six years developing the Sky business across Europe, first as a member of the management executive of BSkyB in the UK, and then with News Corporation as MD of programming for Sky Italia. He subsequently returned to the UK and set up his own pay-TV broadcast businesses, including gay lifestyle channel Faze TV and pre-school channel, JimJam, which is now part of the AMC Networks International roster.
In 2010, Virgin Media launched an enhanced TV service powered by TiVo and in 2013 inked a pay-TV partnership with Netflix. The company most recently added BT Europe to its sports programming line-up.