Discovery Networks International (DNI) has appointed Arthur Bastings (pictured) to the role of president and managing director of its Asia-Pacific region, effective September 1.
Bastings will oversee strategy for the region while accelerating Discovery Networks Asia-Pacific’s (DNAP) growth and bolstering the company’s sports offering alongside Peter Hutton, CEO of Eurosport. The push into the sporting world comes following the recent acquisitions of Setanta Sports Asia and the exclusive rights to the UEFA Champions League and Europa League in Singapore. Based out of the company’s Singapore offices, he will report to DNI president Jean-Briac (JB) Perrette.
The appointment marks a return to the Discovery brand for Bastings, following a six-year stint serving as exec VP and managing director for Discovery EMEA. Under his guidance, Discovery’s EMEA business increased its customer base twofold.
The exec joins DNAP from Millicom, an international telecommunications and media company, where he was responsible for Africa and financial services, concentrating on mobile and information and communications technology convergence.
“The Asia-Pacific region encompasses two thirds of the world’s population and thus represents one of the biggest growth opportunities for our company,” said Perrette in a statement. “Arthur has a remarkable combination of experience in Asia, strong strategic thinking, and a proven track record of growth and building strong teams.
“His deep knowledge of Discovery and familiarity with the Asia market will give him a great head start in accelerating DNAP’s expansion,” he added.