The forthcoming Comic-Con International SVOD service – a partnership between Lionsgate and Comic-Con International – will focus on “fangirl” fashion company Her Universe for its first original series.
The as-yet-untitled unscripted series is to follow “geek couture” fashionistas as they design and create a clothing line to showcase during next year’s Her Universe Fashion Show.
Co-produced by Her Universe, Blondie Girl Productions and Lionsgate, the competition series will be exec produced by actor and Her Universe founder Ashley Eckstein, and actors Ashley Tisdale and Jennifer Tisdale.
The SVOD service – set to launch in early 2016 – is expected to soon unveil a slate of original content including films and television series from Lionsgate and other studios affiliated with Comic-Con.
“The Comic-Con SVOD service is about creating and delivering content specifically for and about this amazing and passionate fan base,” said Seth Laderman, exec VP and GM of the channel, in a statement.
“With Ashley Eckstein and Ashley and Jennifer Tisdale, we have an incredibly dynamic, creative and talented team with a broad range of experience in franchises that our Comic-Con audience loves. We believe that they will deliver a program that speaks directly to our core fans,” the exec continued.
“One of the things we love about Ashley [Eckstein]‘s Her Universe reality show is that it captures the incredible diversity of our fan culture,” added David Glanzer, Comic-Con’s director of marketing and public relations. “Not a competition show in the traditional sense, this series will immerse viewers in the preparations, excitement and suspense leading into next year’s geek fashion competition.”