Melissa Giddens, associate publisher for realscreen, has joined music marketing agency Jingle Punks as its first director of Canadian business development.
In heading up Jingle Punks Canada, Giddens will be tasked with leading sales and elevating and establishing partnerships across television entertainment verticals. The company’s Toronto office will also serve as a hub for full-service music supervision, composition, business development and support for the clientele of Jingle Punks and its parent company, ole.
“Melissa is one of the best and brightest in the entire reality TV business,” said Jingle Punks co-founder and president, Jared Gutstadt, in a statement. “She’s been on our radar for years, but now the timing is perfect for us to align forces and grow within the Canadian marketplace. Since Jingle Punks’ new partnership with ole, we have witnessed a number of opportunities come to light which we look forward to building on with her help.”
“Having known Jared for the past four years, he made an impression not just in the way he conducts business, but the way he treats his friends,” added Giddens. “I look forward to further building out Jingle Punks’ presence in the Canadian market, and helping the agency reach new levels worldwide. It feels like a natural fit for me to join the Jingle Punks family.”
Giddens was promoted to the associate publisher post at realscreen in 2011. While with the brand, she began in a hybrid sales and production capacity, moving on to sales supervisor and ultimately, associate publisher, where she oversaw sales efforts for the print and online publications as well as sponsorship programs for the brand’s market-leading events, including the Realscreen Summit, Realscreen West and Realscreen London. Previously, she had held production roles at such marketing and advertising agencies as DDB Worldwide, Anderson Advertising and Artefact Production and Design.
In total, Giddens had been with realscreen‘s parent company, Brunico Communications Ltd., for 16 years.
“Melissa has been an integral part of realscreen‘s growth over the past few years, and we are sad to lose her,” said Claire Macdonald, VP and publisher of realscreen, in a statement. “Her outstanding client service and creativity in her new role will bode well for Jingle Punks, and we wish her every success in this next stage of her career.”