Following Vivian Yin’s exit from Star China Media to head FremantleMedia China, long-time exec Iris Xia (pictured) has been tapped to serve as deputy general manager of the Chinese media entertainment company.
Xia – who has worked with Star TV Group and Star China Media for more than 11 years – is to take over for Yin, who left the company in June.
During her tenure with the company, Xia has been in charge of media content global sourcing, programming, channel operations and original program development, as well as producing TV entertainment programs and live music concerts. Prior to joining Star China Media, the exec served as a producer and director for Shanghai Media Group.
Star China Media’s roster of talent show series includes local versions of The Voice and China’s Got Talent, and in 2014 the company created the Chinese talent format Sing My Song, which was recently sold to Vietnam’s VTV 3.
In other news, Star China will continue working with global consultancy group The Format People – under the direction of CEO Michel Rodrigue - which has renewed its retainer contract with the company. Rodrigue is to work with Xia to carry out “global program initiatives.”