Canada’s W Network has inked a deal with producer Mark Burnett (pictured), United Artists Media Group and Toronto-based prodcos Highway Entertainment and Insight Productions to develop a travel-reality format tentatively titled Destination Detour.
A one-hour pilot episode is to be filmed in August for the format, which will be catered for Canadian and international markets. The series is to air on the Corus Entertainment-owned W Network in 2016.
Destination Detour finds three couples who are ready to go on a dream vacation face a major curve-ball in their plans, with the show following how each couple responds to unexpected circumstances and challenges.
United Artists Media Group - a joint venture between MGM, Burnett, Roma Downey and Hearst Corporation – focuses on developing, producing and financing content across all platforms in both the scripted and unscripted space.
Meanwhile, Omnicon Canada-owned Highway Entertainment is the content arm of the media agency, and recently inked first-look deals with a number of Canadian prodcos, including Digital Howard, Frantic Films and marblemedia. Recent projects on Insight Productions’ slate include the summertime format hit The Amazing Race Canada and spring’s Big Brother Canada.
“Destination Detour is a unique and fun format that takes people out of their comfort zone and reminds us that trying new things can be a real eye-opening experience,” said executive producer Mark Burnett in a statement.
“We have been looking for the opportunity to expand our Canadian production relationship and working with the teams at Corus, Highway and Insight Productions made this a very easy project to say yes to,” he added.