Former SBS exec Tony Iffland (pictured) has boarded Australian broadcaster ABC’s commercial distribution division as GM of ABC Content Sales.
In his new role, Iffland – who begins work today (July 20) – will lead ABC Commercial’s content sales business in the global distribution of titles across all genres, particularly focusing on factual, drama, comedy, lifestyle, news and current affairs and children’s programming.
The exec will also draw on his experience in strategic business development and activity diversification to find “growth opportunities” in the expansion of the company’s catalog and partner relationships.
Iffland stepped down as director of television at SBS – where he was responsible for a range of content and programming initiatives – this past January. The role was then expanded to include digital duties, and the exec was replaced by the broadcaster’s former chief digital officer, Marshall Heald.
Prior to his work with SBS, Iffland worked as GM for BBC Worldwide Australia and as chief executive of UKTV.
“We have prioritized the expansion and repositioning of our business over the past few years and I’ve no doubt that Tony will contribute enormously to the continuation of that growth trajectory,” said Sharon Ramsay-Luck, ABC Commercial’s head of sales and business development, in a statement.
Iffland added: “I’m greatly looking forward to making my mark on the ABC Content Sales business, which I’ve admired for some time. My track record representing quality brands and content is a great fit for this ambitious business. I can’t wait to strengthen existing relationships and develop new content opportunities for the benefit of both producers and broadcast platforms, new and traditional.”