On the heels of his departure from producer-distributor Off the Fence, Bo Stehmeier (pictured) has landed at UK- and Germany-based content company Factory Media as its director of rights and distribution.
Stehmeier’s main role will be leading and developing the lifestyle- and sports-oriented content business’ rights and distribution operations, as well as ramping up branded content sales. The exec – who will be based in the company’s London office and begin the post on September 1 – is also set to join the Factory Media board.
Founded in 2006, Factory Media creates and distributes content across 27 brands, including Surf Europe and Dirt magazines and action-adventure site Mpora.com. The company’s total audience through content creation businesses, audience development and media sales is 212 million, according to its website.
Stehmeier, who previously served as MD of distribution at Off the Fence, is leaving the company at the end of this month, following a company-wide restructure. Prior to joining the producer-distributor, he worked as head of sales at Optomen International and Bullseye TV, which was later acquired by Zodiak Rights.
At Factory Media, Stehmeier will work closely with director of content Dee Smith and commercial director Nick Bradley to develop an international strategy for content production and distribution across multiple platforms. The exec is also charged with “incubating production finance” with various brands.
“We’ve gone through a massive realignment in the past year to make sure we’re match fit for the future,” said Darryl Newton, MD of Factory Media, in a statement. “Such a huge shift requires a forensic commercial understanding of how best to structure new deals that reflect our rapidly evolving business, the changing consumer demand for content and how brands are attempting to get closer to that content.
“Bo is a huge character with past form in building extensive rights portfolios through development and acquisition for both international and domestic markets,” he continued. “His energy and expertise is just what we need at this pivotal point in our development.”
Stehmeier added: “My remit at Factory Media is to build a classic distribution operation – to appoint a sales team and manage a budget to acquire and finance programming. But that’s where the classic bit ends.
“Factory Media has the resources, infrastructure, flexibility and multi-disciplined approach needed to control the entire distribution cycle, regardless of platform, format, brand and financial model. It is in my view what future content houses will be aspiring to be – and I’m helping to lead the way.”