Unscripted

Original Media names Brenda Hurley as COO

The Endemol Shine North America-owned Ink Master producer is expanding its production and creative teams with a new chief operating officer and several key appointments.
July 24, 2015

Ink Master producer Original Media is expanding its production and creative teams with a new chief operating officer and several key appointments.

True Entertainment COO Brenda Hurley will take on the same role and duties for Original Media, overseeing daily operations including production, finance, accounting and human resources for both Endemol Shine North America subsidiaries.

Meanwhile, Nikki Borrelli becomes senior VP of production and operations; Todd Hurvitz is now senior VP of current programming and Lisa Bloch is the VP of current programming.

Borrelli was formerly the VP of production for True Entertainment. She spent 13 years at the company working on series such as The Real Housewives of Atlanta, Season 25: Oprah Behind the Scenes and Vanity Fair Confidential. She will head up day-to-day production and business affairs of all pilots and series, and manage Original’s operations.

Hurvitz is a seasoned showrunner, writer and producer who worked as an independent producer before getting a greenlight from MTV for the series Punk’d. His unscripted credits include LeAnn & Eddie, Town of the Living Dead and Mel B: It’s a Scary World.

Lastly, Bloch is a former director, showrunner and executive producer whose credits include Storm Chasers, Louisiana Lockdown and Dead End Express. She will report to Hurvitz.

In March, True Entertainment co-founders Steven Weinstock and Glenda Hersh took the reins of Original Media as co-presidents and co-CEOs.

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