Marjorie Kaplan - the Discovery Communications veteran who most recently served as group president for TLC, Animal Planet and Velocity – has been tapped for the newly created role of president of content at Discovery Networks International (DNI).
In the new position, Kaplan is to serve as the company’s “international content leader” and her duties will include overseeing strategy, coordination and execution of all the division’s content and brand strategies across the company’s portfolio and on all worldwide platforms.
The exec will report to DNI president JB Perrette and relocate this October to Discovery’s international headquarters in London.
Kaplan – whose credits at Discovery include Whale Wars, Alaska Bush People and River Monsters - will be responsible for global brands and formats, female lifestyle, male factual, scripted and kids, across all platforms. She will lead the DNI production and development team, working with regional MDs and heads of content to “ensure that the pipeline of content is strong, vibrant and forward-leaning.”
In addition, the exec is to work closely with Discovery-owned prodcos betty, RAW and All3Media. Phil Craig, DNI’s chief creative officer who boarded the company six months back, is to report to Kaplan. Similarly, Kaplan will also oversee Rosemary Newell, senior VP of programming and content operations.
A release issued by Discovery also noted that Kaplan will have a hand in the company’s recent acquisition of exclusive TV and multi-platform rights to the 2018 to 2024 Olympic Games in Europe. Kaplan will create new content and generate ideas “that maximize the value of the Olympic franchise across Europe” while working closely with the Eurosport team.
The 20-year veteran of Discovery Communications most recently served as group president of TLC, Animal Planet and Velocity. She launched Discovery Kids and in 2007 took over Animal Planet. In 2014, Kaplan also assumed the leadership of TLC as well as Velocity, in addition to serving as interim head of Discovery Channel prior to the appointment of Rich Ross.
“There is no one more talented, dynamic and strategic to lead Discovery’s international content strategy than Marjorie Kaplan,” said Zaslav. “Marjorie also has a sharp eye for content that is genre- and format-busting, which should serve the company extremely well in this new position. Discovery’s international business is the company’s key differentiator, and I am excited to watch Marjorie take our global content engine to the next level.”