JP Bommel (pictured), former Reed MIDEM exec and president and founder of Barton Creek International, has been tapped by NATPE//Content First for the newly created role of MD and COO.
In the position, Bommel will work closely alongside current president and CEO Rod Perth to “learn every aspect of our association,” and has previously served in a consultancy capacity with the organization. He is to board NAPTE in September.
In March, Perth announced he would be leaving his post in 2016 but would stay on to next February, when he will oversee the transition of new leadership following the January 2016 conference in Florida. Perth will stay on with the company joining the non-profit organization’s board of directors.
A search for Perth’s replacement will continue.
Prior to founding Barton Creek – focused on global events and partnerships – in 2013, Bommel served as Reed MIDEM’s VP of business development and entertainment with a remit for significant sales and business development for such entertainment conferences as MIPTV, MIPCOM and MIDEM.
The exec also previously served as VP of global marketing for EMI/Capitol, Sony Music and BMG.
“Over the last three years, NATPE has experienced a rebirth, and the response to our recent events is extremely gratifying,” said Rod Perth in a statement. “Industry leaders that represent diverse, yet increasingly interdependent businesses, realize the international benefit and relevance of participating with NATPE, because they value our complete dedication to content.”