NBCSN shifts gears with “Mobsteel”

U.S. net NBCSN has set an August 16 premiere for the Hoff Productions-made vintage auto restoration series Mobsteel (pictured).
August 11, 2015

U.S. net NBCSN is readying an August 16 premiere for vintage auto restoration series Mobsteel (pictured).

Produced by San Francisco-based Hoff Productions, the eight-episode reality series follows the restoration efforts of Mobsteel, a Detroit-based custom car shop, as its team refurbishes and repairs vintage vehicles from the American automotive boom into modern day head-turners. The program will focus on Mobsteel shop owners Adam and Pam Genei, Steve “Steve-O” Ryan, Doug “Whitebread” Hanes and Ron Coan.

The series adds to the prodco’s stable of automotive programs that also includes National Geographic Channel’s Ultimate Factories, Speed Network’s Speedmakers and Velocity’s Car-nivore.

Michael Hoff, Melanie Chilek, Alex Hoff and Adam Moyer serve as executive producers for Hoff Productions.

Mobsteel is to bow on August 16 at 6 p.m. EST/PST across NBCSN with further episodes airing on Wednesday’s at 10 p.m. EST/PST.

“We’re excited to bring our storytelling strengths and automotive experience to NBCSN,”said Michael Hoff, president and executive producer at Hoff Productions, in a statement. “We have a long history in automotive content, and I can say without a doubt, Adam Genei and the Mobsteel team are the most entertaining and talented personalities we have ever worked with.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty