NBCSN shifts gears with “Mobsteel”

U.S. net NBCSN has set an August 16 premiere for the Hoff Productions-made vintage auto restoration series Mobsteel (pictured).
August 11, 2015

U.S. net NBCSN is readying an August 16 premiere for vintage auto restoration series Mobsteel (pictured).

Produced by San Francisco-based Hoff Productions, the eight-episode reality series follows the restoration efforts of Mobsteel, a Detroit-based custom car shop, as its team refurbishes and repairs vintage vehicles from the American automotive boom into modern day head-turners. The program will focus on Mobsteel shop owners Adam and Pam Genei, Steve “Steve-O” Ryan, Doug “Whitebread” Hanes and Ron Coan.

The series adds to the prodco’s stable of automotive programs that also includes National Geographic Channel’s Ultimate Factories, Speed Network’s Speedmakers and Velocity’s Car-nivore.

Michael Hoff, Melanie Chilek, Alex Hoff and Adam Moyer serve as executive producers for Hoff Productions.

Mobsteel is to bow on August 16 at 6 p.m. EST/PST across NBCSN with further episodes airing on Wednesday’s at 10 p.m. EST/PST.

“We’re excited to bring our storytelling strengths and automotive experience to NBCSN,”said Michael Hoff, president and executive producer at Hoff Productions, in a statement. “We have a long history in automotive content, and I can say without a doubt, Adam Genei and the Mobsteel team are the most entertaining and talented personalities we have ever worked with.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.