German commercial broadcaster VOX has picked up the transformational format Real Men (pictured) from Red Arrow International.
The format follows five men as they undertake a training regime to improve their health, culminating in an outdoor event. It is based on the Danish format by MakeItBee and originally aired on Denmark’s DR1.
The German version will be produced by Red Arrow Entertainment-owned shop RedSeven and premiere next year.
The distributor launched Real Men at MIPTV earlier this year. Since then, prodcos in Belgium, Finland and New Zealand have picked up the production rights to the format, while RTL in the Netherlands and TV4 in Sweden have commissioned respective local versions.
“Real Men is a format that gives a platform to real people who don’t usually make it onto our TV screens, and audiences build up a genuine relationship with the cast,” said Red Arrow International MD Henrik Pabst in a statement.