Red Arrow’s “Real Men” goes to Germany

Based on a Danish format, Real Men follows a group of men who set out to improve their health and lifestyle habits through a series of fitness challenges. VOX will debut the German version next year.
August 12, 2015

German commercial broadcaster VOX has picked up the transformational format Real Men (pictured) from Red Arrow International.

The format follows five men as they undertake a training regime to improve their health, culminating in an outdoor event. It is based on the Danish format by MakeItBee and originally aired on Denmark’s DR1.

The German version will be produced by Red Arrow Entertainment-owned shop RedSeven  and premiere next year.

The distributor launched Real Men at MIPTV earlier this year. Since then, prodcos in Belgium, Finland and New Zealand have picked up the production rights to the format, while RTL in the Netherlands and TV4 in Sweden have commissioned respective local versions.

Real Men is a format that gives a platform to real people who don’t usually make it onto our TV screens, and audiences build up a genuine relationship with the cast,” said Red Arrow International MD Henrik Pabst in a statement.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty