Multi-channel network (MCN) Endemol Beyond has appointed Georg Ramme (pictured) as the company’s global MD.
In his new role, Ramme will be charged with overseeing the brand’s worldwide strategy by launching new international hubs aimed at extending the company’s reach as a global producer and distributor of digital video and branded content.
Working alongside Endemol Beyond’s local teams around the world, Ramme will coordinate internationally with such digital video platforms as YouTube and Facebook, as well as global brands and advertisers.
Ramme – who led Endemol Beyond’s first-ever hub in Germany in 2012 and continues as its MD – served as MD of International during the MCN’s global roll-out in November 2013, helping Endemol Beyond become the first premium content network with domestic hubs in markets including the U.S., UK, Latin America and across Europe, as well as a recent move into Asia.
Endemol Beyond’s programming is available on YouTube, Yahoo, AOL, Roku and other platforms. Its slate includes the lifestyle brand ‘Icon’ featuring digital pioneer Michelle Phan, as well as Legends of Gaming and Rule’m Sports, both of which were created in the UK and are now being adapted in the U.S.
“Georg has been instrumental in building Endemol Beyond from its early days as a local digital video hub in Germany to the award-winning and world-leading premium content network that it is today. The digital video space is fundamental to our future as a content creator and Georg’s experience and expertise in this area is world-class,” said Sophie Turner Laing, CEO of Endemol Shine Group, in a statement.
Ramme added: “Our goal now is to expand into new markets and areas of creativity, whilst continuing to attract and incubate the very best on- and off-screen talent.”