People/Biz

Boomerang brings aboard Baldwin for development

Former Outline Productions exec Shona Baldwin will grow and diversify the Twofour-owned producer's factual and fact ent slates as director of development, a newly created role.
August 25, 2015

Twofour-owned producer Boomerang has hired Shona Baldwin as director of development, a newly created position.

Effective in September, she will focus on growing and diversifying the company’s factual and factual entertainment slates, which include Channel 4′s Posh Pawn and ITV’s Bargain Fever Britain. She will report to managing director Gareth Rees.

Baldwin spent the past two years heading up the factual and entertainment development team for Outline Productions. Prior to that, she was the head of format development at Studio Lambert where she was part of the team that created and produced unscripted titles such as Gogglebox, The Great British Interior Design Challenge and Million Second Quiz.

In other Twofour-related news, Channel 4 has commissioned Boomerang’s Cardiff-based sister company Indus Films to produce a second season of luxury food series The World’s Most Expensive Food as well as spin-off special The World’s Most Expensive Food Christmas and a new interior design series called Britain’s Finest Interiors (working title).

Finally, Channel 4 has also commissioned Boomerang to produce 10 days of live coverage for the IPC World Paralympics Athletics Championships, which will take place in Doha, Qatar this October.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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