UK-based STV Productions has signed a development deal with GroupM Entertainment for entertainment, factual and drama projects.
The deal is to see the two companies develop, produce and co-invest in programming for broadcasters in the UK and abroad. STV and GroupM will work together internationally, as well as with third-party distributors, to exploit the content developed under the deal.
The partnership is non-exclusive and will allow both STV and GroupM to work with other channels, distributors and content creators.
The inaugural project through the partnership is the docuseries The Dressing Room, which provides intimate and behind-the-scenes access to sports changing rooms across the UK, and will be presented to broadcasters later this year.
STV and GroupM previously partnered for coproductions including the celebrity unscripted interview series Perez Hilton: Superfan for ITV2; incarceration docuseries Prison – First and Last 24 Hours (pictured) for Sky1; and comedy game show format Safeword for ITV2.
“This is about investing in the early stages of development and taking the long view on high value IP, especially on development that is expensive or time-consuming. But ultimately it’s about giving broadcasters greater choice where they are telling us they want it,” said Tony Moulsdale, director of programming for GroupM Entertainment, in a statement.