ITV Studios Finland has hired Anna Hallenberg as creative director.
Effective September 21, the former Yellow Film & TV producer will report to CEO Aram Aflatuni, and develop and exec produce programming for the ITV Studios Nordic-owned company.
She replaces development head Heli Koskela who has been appointed to the new role of head of entertainment.
While at the Finnish indie, Hallenberg produced the talk show Antti Holma Show and the live comedy program Comedy Combat, both for MTV3. Her credits also include I Know What You Did Last Friday, The Apprentice and Big Brother Extra.
With her appointment, ITV Studios Finland intends to grow its slate of entertainment programs in the country. The company has produced the original format Bargain Battle and adapted international format Big Star’s Little Star, which was recently greenlit for a second season in Finland by TV5.