Warner Bros. International Television Production has acquired the UK and Argentinian format rights to shiny floor show I Can Do That! from Israel’s Armoza Formats.
London-based indie Wall to Wall, which produces the UK version of The Voice, will produce the British version of the variety show. Meanwhile, a producer for the Argentinian program and broadcast partners in each territory have not yet been announced.
I Can Do That takes a group of celebrities out of their comfort zones by challenging them to perform such live acts as singing, dancing and magic, among other things.
Earlier this week, Armoza inked several international deals for the format across the Asian, Central and Eastern European and U.S. Hispanic markets. In the U.S., NBC has picked up the show for a second season. It has now been licensed in more than 20 countries, including Italy, Brazil, Mexico, Finland and Spain.