Red Arrow Int’l picks up ABC’s “Diet Wars”

Red Arrow International will shop the U.S. reality format Diet Wars at MIPCOM, ahead of its premiere on American broadcaster ABC next year. (Pictured: Red Arrow Int'l MD Henrik Pabst)
September 22, 2015

Distributor Red Arrow International will shop the U.S. reality format Diet Wars ahead of its premiere on American broadcaster ABC in 2016.

The 8 x 60-minute program is produced for ABC by Red Arrow Entertainment Group-backed Kinetic Content – producers of FYI’s Married at First Sight - and New York-based Milojo Productions. The format is to be presented to buyers at next month’s MIPCOM market.

Diet Wars (the format’s international title) pairs six overweight participants with six diet experts who each espouse a unique weight-loss plan. Throughout the season, each plan will be tested, and the expert whose weight-loss regime sees the most successful results will receive nationwide recognition while the slimmed-down participant wins “an incredible, life-changing prize.”

“Our new format sets out to narrow the choice by selecting six diverse and revolutionary diet plans and, for the first time ever, testing these methods on TV in a real life experiment,” said Chris Coelen, CEO of Kinetic Content, in a statement.

Henrik Pabst, MD of Red Arrow International, added: “This show puts the power firmly in the hands of the contestants, and avoids the humiliating stunts and contests of other shows.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty