Formats

Trace TV, Inverleigh team for sport ent formats

Modern Times Group-owned Trace TV and Australia- and UK-based content company Inverleigh Media Holdings have signed a four-year partnership focusing on sport entertainment formats. (Pictured: National Icons)
September 29, 2015

Modern Times Group-owned Trace TV and Australia- and UK-based content company Inverleigh Media Holdings have signed a four-year partnership focusing on sports entertainment formats.

The partnership will see Inverleigh produce more than 100 hours of original content per year for broadcast on Trace Sport Stars international channels. DSI by Inverleigh will serve as the exclusive worldwide distribution partner representing Trace Sports Stars’ catalog for the duration of the deal.

Inverleigh was previously commissioned by Trace for such formats as National Icons and Football Stars.

“Broadcasters have recognized the appeal of sport entertainment, making it an increasingly important component of schedules over the past 12 to 24 months. Trace and Inverleigh have, in parallel, been pioneers in this genre which makes this alliance a natural progression in a long-term association” said Matt Whytcross, director of Inverleigh, in a statement.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

Menu

Search