Modern Times Group-owned Trace TV and Australia- and UK-based content company Inverleigh Media Holdings have signed a four-year partnership focusing on sports entertainment formats.
The partnership will see Inverleigh produce more than 100 hours of original content per year for broadcast on Trace Sport Stars international channels. DSI by Inverleigh will serve as the exclusive worldwide distribution partner representing Trace Sports Stars’ catalog for the duration of the deal.
Inverleigh was previously commissioned by Trace for such formats as National Icons and Football Stars.
“Broadcasters have recognized the appeal of sport entertainment, making it an increasingly important component of schedules over the past 12 to 24 months. Trace and Inverleigh have, in parallel, been pioneers in this genre which makes this alliance a natural progression in a long-term association” said Matt Whytcross, director of Inverleigh, in a statement.