Executives from Barcroft Productions, Lightbox, Maker Studios and CuriosityStream discussed the opportunities present to content producers across emerging digital platforms during Realscreen London’s “New Platforms, New Approaches” panel on Wednesday (September 30).
Simon Chinn, co-founder of Lightbox and the producer behind such docs as Searching for Sugarman and Man on Wire, has made the shift online after producing two films of a six-film deal with Microsoft’s now-defunct entry into the film realm, Xbox Entertainment Studios, in the summer of 2014.
Chinn revealed to delegates that his London-based shop has now teamed with online streaming provider Netflix for a docuseries, but said further details on the project are forthcoming.
“Netflix was part of our thinking, and now we’re actually doing a documentary series for Netflix so it feels like those conversations have born exciting fruit,” he said, “but the thing [that] set the company up…was a big commission from Microsoft and Xbox Entertainment Studios.”
While only two of the six films commissioned were completed – Atari: Game Over, about the downfall of Atari, and The Thread, about the social media witch-hunt that followed the Boston bombing – the remaining four films were returned to Lightbox once the gaming company closed its doors to film. The prodco plans to release the films elsewhere.
Elsewhere, Sam Barcroft, CEO of Barcroft Productions, explained to delegates that the company managed to steadily grow its YouTube audience to 1.48 million subscribers by uploading video clips from Barcroft’s footage library in an attempt to further acquire licensing opportunities. Attention to the MCN saw the channel attain more than 500 million views in 2014 to become the largest digital news channel, beating out the likes of CNN (300 million views) and Vice (200 million views).
“[MCN's] have just got so much experience managing so many different channels that they’ll tell you exactly how to put your videos together to be the most powerful they can be,” Barcroft explained. “They can help manage the relationships with those platforms, and that’s where MCN’s offer the most value in my experience.”
Last month, Barcroft would put further emphasis on the digital sphere by launching its online free-to-air content platform, Barcroft TV. The platform will focus on long- and short-form documentary content across four distinct channels: a main Barcroft TV channel, Barcroft Cars, Bear Grylls Adventure and Barcroft Docs.
In May 2014, meanwhile, the Walt Disney Company acquired short-form video network Maker Studios, which attracts more than 11 billion views on YouTube per month, in a deal worth up to US$950 million. With more than 55,000 independent creators across the globe, Maker focuses on developing talent, creating premium programming and expanding its brands to audiences through a direct-to-consumer distribution approach.
“The idea was that Maker could be the thing that would fill [Disney's] millennial gap,” says Luke Hyams, Maker Studios’ head of content.
To maintain continuing success, Hyams noted that nearly all productions at the studio are completed differently, with content produced in-house, through copros, by outsourcing materials to other prodcos, or handing content to talent themselves.
“A lot of [content creators] are very capable makers of videos and sometimes the right thing comes along that the talent can handle themselves and off they go,” he said. “We like to do things in a variety of ways.”
CuriosityStream’s president Elizabeth Hendricks North can attest to the surge as the digital platform, which recently launched internationally, has seen a 20% subscriber growth week over week since August.
Though the service commissions the majority of its half-hour and hour-long programming from producers and outlets that include the BBC, NHK, ZED, Terra Mater, Flame and Terranoa, CuriosityStream has also been producing original short-form series that range between eight and 20 minutes.
“What’s been really interesting was that when we first pulled our subscribers to find out what was the most attractive programming length for them, they mostly answered [that they watch] over hour-long programs,” Hendricks North noted. “What we’ve seen is that they’re actually watching more of our eight- to 20-minute long episodes. That’s been a delightful surprise.”
John Farren, founder and creative consultant of 360 Production, moderated the session.