Unscripted

MIPCOM ’15: Endemol links up with AwesomenessTV

Global producer-distributor Endemol Shine Group and multi-platform media company AwesomenessTV (pictured) are entering a multi-year strategic partnership to extend the international reach of the latter, millennial-focused brand.
October 5, 2015

Global producer-distributor Endemol Shine Group and multi-platform media company AwesomenessTV (pictured) are entering a multi-year strategic partnership to extend the international reach of theĀ latter, millennial-focused brand.

Under the deal, Endemol Shine Group’s premium channel network Endemol Beyond is to launch local language, owned-and-operated AwesomenessTV channels in the UK, France, Germany, Spain and Brazil. The company will also support and grow AwesomenessTV’s existing talent-led channels in these markets, andĀ incubate new talent and verticals across the net.

The strategic partnership will leverage AwesomenessTV franchises, such as docu-reality series Cheerleaders and interview-based strand IMO. Meanwhile, new original content created under the deal is to include long-form series and formats for both digital and television distribution.

Further, Endemol Shine Group will also use the company’s global distribution resources to roll out locally created AwesomenessTV series and formats into new markets around the world.

AwesomenessTV originated as a YouTube channel and multi-channel network, and has grown into an entertainment company producing series for such platforms as children’s net Nickelodeon and SVOD service Netflix. Endemol Beyond, meanwhile, produces and distributes online content, and currently generates more than 1.8 billion views per month across international hubs.

“Partnering with Endemol Shine Group will enable us to expand our footprint to reach teen audiences in their local languages with content produced just for them,” said Brian Robbins, CEO and founder of AwesomenessTV, in a statement. “We will also be able to offer creative talent in these markets the same opportunities as those in the U.S., including brand deals, marketing support and premium production.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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