MIPCOM ’15: ITV takes NBCUniversal’s “QuizUp”

UK broadcaster ITV has acquired a non-transmission pilot of studio-based game show format QuizUp from NBCUniversal International Studios.
October 5, 2015

UK broadcaster ITV has acquired a non-transmission pilot of studio-based game show format QuizUp from NBCUniversal International Studios, making it the first European network to order the program.

The tentatively titled series sees in-studio contestants battle viewers from around the nation on their mobile phones through trivia-based questions for the chance to earn a life-changing cash prize.

Should the in-studio contestant win eight trivia rounds against eight varying challengers playing remotely, the in-studio contestant will win the fortune. However, if any of the at-home players win their battle, they’ll win the money allocated to that round. Qualification to play from home will happen through the QuizUp game app.

The series recently received a 10-episode order from NBC for broadcast in the U.S. The American version was created by Jeff Apploff and Wes Kauble, and is produced by Apploff Entertainment.

Elaine Bedell, ITV’s director of entertainment and comedy, ordered the pilot. The program is to be produced by one of NBCUniversal International Studios’ production entities.

The format was unveiled by NBCUniversal International Formats today (October 5) at MIPCOM.

“Television has been waiting for a quiz format that’s a big enough turn of the wheel to justify a place in the prime-time schedule, and that’s exactly what this show is,” said David Mortimer, senior VP of factual and entertainment at NBCUniversal International Studios, said in a statement.

QuizUp is a great example of NBCUniversal International Studios working hand in glove with our network colleagues to bring a bold new format to the international market and the deal we’re announcing with ITV is a huge part of our plan to roll the format out internationally at MIPCOM,” the exec added.

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.