MIPCOM ’15: STV Productions acquires Armoza’s “Babushka”

The UK-based prodco has acquired Armoza Formats' prime-time studio game show Babushka (pictured), marking the Israeli developer-distributor's first deal with the Catchphrase producer.
October 5, 2015

UK-based prodco STV Productions has acquired Armoza Formats’ prime-time studio game show Babushka (pictured), marking the Israeli developer-distributor’s first deal with the Catchprase producer.

Babushka, which launched at MIPTV in April, sees contestants presented with 10 large Russian “babushka” dolls. The participants must then select and open eight of them for the chance to win up to US$500,000. If the babushka is empty, they lose any money they have accumulated up to that point, but if there is a smaller doll inside, they continue to win.

The game show has also been taken to Italy, Spain and Portugal.

STV Productions’ credits include Antiques Road Trip (BBC), Catchphrase (ITV), The Lie (STV) and The Link (BBC Daytime).

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