Formats

MIPCOM ’15: STV Productions acquires Armoza’s “Babushka”

The UK-based prodco has acquired Armoza Formats' prime-time studio game show Babushka (pictured), marking the Israeli developer-distributor's first deal with the Catchphrase producer.
October 5, 2015

UK-based prodco STV Productions has acquired Armoza Formats’ prime-time studio game show Babushka (pictured), marking the Israeli developer-distributor’s first deal with the Catchprase producer.

Babushka, which launched at MIPTV in April, sees contestants presented with 10 large Russian “babushka” dolls. The participants must then select and open eight of them for the chance to win up to US$500,000. If the babushka is empty, they lose any money they have accumulated up to that point, but if there is a smaller doll inside, they continue to win.

The game show has also been taken to Italy, Spain and Portugal.

STV Productions’ credits include Antiques Road Trip (BBC), Catchphrase (ITV), The Lie (STV) and The Link (BBC Daytime).

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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