Formats

MIPCOM ’15: STV Productions acquires Armoza’s “Babushka”

The UK-based prodco has acquired Armoza Formats' prime-time studio game show Babushka (pictured), marking the Israeli developer-distributor's first deal with the Catchphrase producer.
October 5, 2015

UK-based prodco STV Productions has acquired Armoza Formats’ prime-time studio game show Babushka (pictured), marking the Israeli developer-distributor’s first deal with the Catchprase producer.

Babushka, which launched at MIPTV in April, sees contestants presented with 10 large Russian “babushka” dolls. The participants must then select and open eight of them for the chance to win up to US$500,000. If the babushka is empty, they lose any money they have accumulated up to that point, but if there is a smaller doll inside, they continue to win.

The game show has also been taken to Italy, Spain and Portugal.

STV Productions’ credits include Antiques Road Trip (BBC), Catchphrase (ITV), The Lie (STV) and The Link (BBC Daytime).

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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