UK-based ITV Studios Global Entertainment (ITV Studios GE) and South Korea’s CJ E&M have inked a format partnership.
Under the agreement, the companies will trade two formats each while also working together to develop the formats for interested broadcasters.
ITV Studios GE will take two formats from the the South Korean producer’s catalog, including From Start to Clear and The Genius Game. The former spotlights a celebrity and his guests playing a video game to completion, while the latter reality format sees 13 contestants from varying professions go head-to-head in a battle of wits by playing 12 strategic games.
Meanwhile, CJ E&M will acquire ITV Studios GE’s ob-doc format The Secret Life of Students (pictured), which tracks the digital and mobile lives of participants through the latest technologies; and matchmaking program Come Date With Me, in which a group of men compete for a woman’s heart, or vice versa, during intimate dinner dates in their own homes, similar to ITV’s Come Dine With Me.
“ITV Studios GE is one of the UK and Europe’s foremost format creators and distributors, while CJ E&M is a leading formats player in Korea,” said Maria Kyriacou, MD of global entertainment at ITV Studios GE, in a statement. “This agreement will give us the chance to extend our formats into each other’s markets, in order to achieve even greater global success for both companies.”
“Korea and the UK are two of the most creative territories for formats internationally, but this is the first time that producer-distributors from both countries have worked together in this way,” added Lee Deok Jae, CEO of CJ E&M’s media division.