Canadian broadcasting company Corus Entertainment is jump-starting its international distribution strategy at MIPCOM.
The commissioning broadcaster for such Canadian series as Property Brothers and Love It or List It - both of which are now major international sellers – is in Cannes with a trio of global-facing titles, and has inked U.S. broadcast deals for two.
ABC Family has acquired docu-follow program Cheer Stars, while Scripps Networks Interactive has taken U.S. broadcast rights to home renovation series Masters of Flip. Corus’s slate for international distribution also includes the real estate series Buying the View.
Speaking with realscreen at the market’s Canadian Pavilion, Rita Carbone Fleury – who is handling worldwide sales for Corus Entertainment – said the distribution push is a direct result of the international success Corus titles have consistently enjoyed in various markets.
“It was a logical step in where the company is now,” said the sales exec. “We’ve worked very hard to establish our channel brands in the domestic market and it was the ideal time to say, we know we can produce content that’s viable in the international market because we’ve been doing it. Other people have been selling it, but we know we can do it ourselves.”
Carbone said the slate is particularly character-driven and will feature a “more positive type of programming.” The company will look to sell into all territories.
The Good Human Productions-made Cheer Stars follows members of the competitive cheer-leading team, The Great White Sharks, as they “sweat, fight and sparkle” their way through a highly competitive cheer season and strive to defend their world championship title. The program is set to premiere next summer in Canada on ABC Spark and in the U.S. on ABC Family.
Meanwhile, Scripps is to air the first season of Masters of Flip (12 x 60 minutes) this December. The series – which presently airs on Canada’s W Network – follows husband-and-wife house-flipping experts Kortney and Dave Wilson as they navigate the world of high-stakes house-flipping. The program was produced by Rhino Content and developed in association with W Network.
Corus presently broadcasts and licenses content across W Network, ABC Spark, OWN: Oprah Winfrey Network (Canada), YTV and CosmoTV.