UK pubcaster BBC3 has ordered the hour-long video blogging documentary Rise of the Superstar Vloggers (working title) from London- and LA-based digital producer-broadcaster Little Dot Studios.
Produced by Dan Jones and Melanie Archer, the doc (pictured) shadows YouTube fashion video blogger Jim Chapman as he meets vloggers from across the globe to see how the rise of video-blogging has dramatically changed their lives – from the highs of fame, international travel and product lines, to the lows of having their every move scrutinized and receiving negative comments.
Internet celebrities such as Caspar Lee, who earlier this year inked a deal with BBC Worldwide for the long-form special Joe & Caspar Hit the Road, have enjoyed extensive success online, garnering massive followings. The documentary focuses on Internet celebrities Tyler Oakley, Alfie Deyes, Ingrid Nilsen and Joe Sugg, who have accumulated six billion views on YouTube between them.
Chapman – who has more than three million YouTube subscribers of his own – will also meet with vloggers tackling such social issues as sex education, mental health and sexuality, while examining the impact on viewers.
The documentary’s linear broadcast will be accompanied by short form content and social videos across a number of platforms.
The sale marks the first commission for Little Dot in the TV space, and the first since Jones boarded the company as director of content in July in an effort to lead the shop into millennial-focused TV.
Trevor Docksey serves as the film’s director while Elliot Reed and Asif Hasan are commissioning editors for the BBC.
“Audiences think they know everything about vloggers, and many assume they have turned up and become overnight superstars,” Jones said in a statement. “The reality is different, with plenty of vloggers having fascinating stories on the road to becoming the 21st century’s new breed of celebrity.”