Passion appoints director for global sales

The London-based distributor has promoted former BBC Worldwide exec Elin Thomas (pictured) to the role of director of global sales.
October 26, 2015

London-based Passion Distribution has promoted Elin Thomas (pictured) to director of global sales.

Since boarding the company in 2014 as global head of sales, Thomas has played a key role in expanding the sales and formats division, where she licensed RuPaul’s Drag Race to UK broadcaster TruTV and sent Paradise Hotel and Worst Driver into a number of international markets.

Thomas previously worked at BBC Worldwide for 18 years, most recently serving as director of global formats, and overseeing Dancing With the Stars and the Great Bake Off brands.

“Our format business has grown since [Thomas] joined the company, both in understanding and revenue. Her experience and ambitions and the ambitions of the business are completely aligned,” said Passion CEO Sally Miles in a statement.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.