Discovery preps conservation-focused VR experiences

Discovery Communications-owned virtual reality shop DiscoveryVR has launched six original VR experiences ahead of Racing Extinction's (pictured) December 2 global Discovery premiere.
November 18, 2015

Discovery Communications has launched a series of six original virtual reality experiences across DiscoveryVR ahead of Racing Extinction‘s (pictured) December 2 premiere on Discovery Channel.

In partnership with Paul G. Allen’s Vulcan Productions and the Oceanic Preservation Society, the Racing Extinction initiative is part of Discovery Communications’ global social campaign aimed at species conservation. The initiative also includes a partnership and media campaign with the U.S. Wildlife Trafficking Alliance to expand species survival; and a global education strategy through Discovery Education, also produced in partnership with Vulcan.

The VR component of the campaign is set to immerse audiences in six VR experiences focused on the world’s most vulnerable or endangered species – including elephants, rhinos, lions, whale sharks, manta rays and giraffes – in the hopes of raising awareness about preservation and conservation strategies.

The endangered species experiences will be showcased at the United Nations Climate Change Conference in Paris from November 30 to December 11, and will further be made available for iOS, Android and at

Having previously acquired the U.S. and international rights to the film following its premiere at the Sundance Film Festival earlier this year, Discovery Channel will broadcast the doc on December 2 at 9 p.m. EST/PST across its 220 international markets within a 24-hour time period, commencing in New Zealand and concluding in the U.S.

“This cause is core to Discovery’s DNA and with half of the world’s species headed toward extinction, we have a role to play in spreading the message of this ground-breaking documentary and a critical responsibility to act; and that is exactly what we are doing,” said Discovery Communications president and CEO David Zaslav in a statement.

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