All3Media Int’l sends “Are You Normal?” to Vietnam

The independent distributor has inked a deal with Vietnamese network VTV9, which will air a local version of the Zoo Productions game show format (pictured) in January.
December 1, 2015

Distributor All3Media International has sold the game show format Are You Normal?(pictured) into Vietnam ahead of the Asia TV Forum in Singapore this week.

Vietnam’s VTV9 has ordered a 52 x 60-minute season of Are You Normal? that will premiere in January. Blue Ocean Communication Advertising Corporation is producing. The game show was originally produced by Zoo Productions for U.S. cable network OWN. It also airs in China on the VOD platform TenCent.

The deal comes after AXN in the Philippines ordered a 26 x 30-minute season of the game show Cash Cab. Produced by Active TV, the local version will premiere next year. The original was produced by Lion Television for ITV and sees members of the public climbing into a cab only to realize they have entered into a game show.

Additionally, the Chinese version of Lime Pictures’ All3Media-repped docusoap format The Only Way Is Essex has started in China on Hunan TV under the title San Li Tun De Peng You Quan. Hunan TV, Mango TV and indie producer Zhang Hong are producing the 18 x 45-minute version of the show.

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Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty