TV

Chinese version of “Worst Driver” to air next year

Shanghai Media Group is producing a 13-episode local version of the Passion Distribution-repped reality format for Chinese streaming service iQIYI.
December 2, 2015

Distributors Passion and IPCN have sold the format Worst Driver (pictured) into the Chinese market.

Shanghai Media Group’s New Media Business Unit is producing a 13-episode local version of the reality series, which sets out to find a country’s worst driver. It will premiere next year on Chinese streaming service iQIYI.

The deal marks the first Asian adaptation of the format. Originally produced by Mentorn Media for Channel 5 in the UK, the series is represented by Passion Distribution and has been sold into more than 20  territories including the U.S., Australia and Germany.

Worst Driver is a fun and entertaining format but also sends a very positive social message that encourages safe and orderly driving manners,” said Jimmy Harmsen, IPCN’s head of acquisitions, in a statement. “The show has a great potential to generate debate on social media, which is imperative for us to consider when acquiring and licensing a format for an online platform.”

Shanghai-based IPCN is a rights distributor and producer that focuses on the Chinese market.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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